Teaching Experience

  • Business and Corporate Strategy – COMM401– Fall 2024
    Smith School of Business – Queen’s University
    Core course with 85 students covering fundamental concepts in strategic management – including the Capsim business simulation, 7 AI-powered case studies, and 8 AI-based topic-focused mini-activities.
    Evaluations: 6.23/7
Try the AI Case Studies

Teaching Assistant

Smith School of Business – Queen’s University
COMM401 (2022, 2023, 2025)
MBAS832 (2022,2023,2024)
MBAS883 (2023)
COMM306 (2023, 2024)
MBUS803 (2024, 2025)

AI Case Studies

During the summer of 2024, following OpenAI’s announcement of (limited) free access to all GPT-4o products for all users, I decided to explore a novel approach to delivering case studies to students.

This approach requires students to engage in conversations with characters from the case, asking follow-up questions and uncovering case information through a dynamic, inquiry-driven process.

By immersing students in the narrative, this method fosters empathy and creates a more realistic simulation of real-life scenarios.

Additionally, it mitigates the risk of students misusing generative AI by simply inputting case PDFs for answers.

AI Mini-Activities

Throughout the course, I designed a series of mini in-class activities to help students explore career-relevant applications of AI.

These activities incorporated advanced analytical tools requiring a solid understanding of statistics, including factor analysis, multidimensional scaling, multiple regression, and decision trees.

Given the significant stress and anxiety commerce students face due to uncertainties in their target career fields—such as consulting, investment banking, insurance, and auditing—these activities were designed to equip them with practical skills. This preparation enabled them to approach the job market with greater confidence and competence.

Comments from students regarding the course

As I look back on the three-month journey of learning, to be honest, Initially, I did not anticipate that this required Commerce course would provide me with such a memorable and rewarding experience.
Commerce Student
Anonymized for privacy
I deeply appreciated the integration of GPT into the course curriculum and content . To me , it represents the future—our generation ‘ s equivalent of the Internet and its revolutionary impact on how we gather and share information.
Commerce Student
Anonymized for privacy
Prior to the ChatGPT cases, I was incredibly intimidated by AI as it has been thought to diminish the importance of formal education. However, I understand that my role in combating this societal change is applying ChatGPT to where is can be beneficial in my daily tasks to not get left-behind by this trend.
Commerce Student
Anonymized for privacy
This course showed me new ways to leverage my interest in data analytics and AI to create impactful business solutions and turn raw data into actionable insights through the many course visualization frameworks
Commerce Student
Anonymized for privacy
I found great value in our in-class discussions and mini-GPT exercises. The mini GPT exercises taught me the power of artificial intelligence and how generative AI can be utilized in decision-making and learning new concepts.
Commerce Student
Anonymized for privacy
I assumed Business and Corporate Strategy would follow the pattern of other Commerce courses: introducing strategy frameworks and applying them in hypothetical or simplified scenarios. However, I was surprised by the emphasis on practical, real-world applications. The use of GPT-based assignments, case studies, and AI tools brought a modern and dynamic element to the course, making the material feel relevant.
Commerce Student
Anonymized for privacy
The ChatGPT exercises were a practical way to experiment with these frameworks, reinforcing their application and relevance.
John Smith
Business Man

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